Integral to any successful sponsorship program is a proper asset evaluation. We have pioneered and continue to refine a Valuation methodology including both quantitative and qualitative outputs -- importantly serving both property and brand clients. OVERTIME management's direct industry experience with agency, property and advertiser give us a leg up determining fair market value.
Armed with the Valuation results, OVERTIME crafts a commercial strategy or "blueprint" to achieve a long-term, sustainable revenue program for a client property. Deliverables include recommended sponsorship hierarchy, asset aggregation & packaging, category optimization, brand integration, pricing and go-to-market strategy.
Deploying a seasoned, consultative selling approach, OVERTIME works tirelessly to secure key partners who are the right brand and revenue fit. Working hand-in-glove with its client, OVERTIME helps manage all aspects of the sales process including: materials development, prospect targeting, collaborative presentations, deal points negotiation, contract drafting and reporting.
Benefiting from years of working on the "buy" side with agencies or Fortune 500 companies, OVERTIME's team better understands the advertiser's business objectives, internal needs & challenges and competition. Discerning brands turn to OVERTIME to help them navigate the increasingly complex sponsorship marketplace to secure winning partnerships.
